Epta at TUTTOFOOD: excellence is served


Epta, with its Iarp brand, is participating at the TUTTOFOOD trade fair (Pavilion 4 TUTTODRINK – Stand T26-T28), an international Food&Bev event organised in conjunction with Seeds&Chips from 6 to 9 May at Rho Fiera Milan. With visitors from 141 countries, in only six editions TUTTOFOOD has established itself as a landmark event in the sector, and as the fastest-growing exhibition on the European scene.


There are two souls in the Epta stand, corresponding to the same number of themed areas, which are enhanced by ad hoc settings: the first is dedicated to the Ho.Re.Ca. and Food&Bev world, and the second to wine bars and pubs. The starring role goes to the Iarp Cool Emotions family, a complete range of plug-in cabinets with high tech shapes that stand out for their LED lighting on the outer profiles and, thanks to the large number of solutions that make up the collection, guarantee the creation of venues with coordinated aesthetics.

Several innovations will be presented, among which the Glee 45 IoT vertical freezer cabinet for packaged ice cream stands out, enhanced as it is by IoT functionality to monitor the cabinet remotely. IoT technology is based on the analysis of the parameters of the cabinets and is used for managing alarms and ensuring predictive diagnostics and timely interventions for maximum energy efficiency and optimal operation. It also provides tailor-made reports and interesting data regarding the sales performance of the counter.


Also worthy of note is the brand-new semi-vertical Joy open 30 Smart Screen, which is equipped with a frontal eye-level LCD screen to display advertising contents and captivating, effective campaigns, making it an extremely interactive plug-in that is able to engage customers actively and improve their shopping experience.

Also proudly on the stand are Excite and Super Excite, compact counters for ice cream that can be positioned on top of the shop counter, and the horizontal glass unit for bulk ice cream, Delight 13, designed to guarantee shops the opportunity to display an even broader offer, with no fewer than 13 trays.


In the section dedicated to pubs and wine bars, the references are showcased by the Iarp Rugiada Wine&Beer solution, a vertical glass plug-in unit with a sleek and compact design that ensures the greatest visibility of wine bottles and craft beers, which can be displayed either vertically or horizontally, and excellent preservation. A solution that combines attention to detail with the greatest customisation, as is evidenced by the choice of the Wood aesthetic.

Customisation is the watchword for all the cabinets on display in the stand: thanks to innovative digital printing directly onto sheet metal, Iarp is able to respond rapidly to all needs, and make every shop unique and original.


Epta will also be present at Seeds&Chips together with its partner Sirap, to present a new project that has arisen from the collaboration between the two brands.