PLUG-IN POWER: RED BULL CHOOSES THE IARP STYLE ONCE AGAIN TO DISPLAY ITS PRODUCTS, ALL OVER THE WORLD

<p>Red Bull continues the 12 year partnership by once again confirming its trust in Iarp. During the course of this historic collaboration, Iarp has provided the Austrian multinational with more than 90,000 plug-in cabinets. These are unique items of furniture, in the trademark “Red Bull style”, that were created in a bespoke manner to emphasise the streamlined shape and bright colours of the renowned <em>energy drink</em>.</p>
<p>The partnership began with the creation of<strong> Gemma 30</strong>, a small plug-in with a curved design, ideal for promoting impulse buys in small retail stores. Iarp was chosen by Red Bull thanks to the unique design of its tailor-made solutions and it developed an entire line of refrigerated cabinets to ensure perfect visibility for drinks in any setting: from a bar, with the original <strong>Dj Cooler</strong>, the compact cabinet which looks like a speaker, to a supermarket, with the convenient Jazz, which can be placed near the checkout tills to encourage last second purchases.</p>
<p>Finally, exclusive style and a green spirit merge in the latest range of Iarp plug-ins: in line with Red Bull’s policy of sustainability and respect for the environment, the new cabinets use Propane as a natural refrigerant and feature technical improvements which guarantee a reduction in consumption of up to 30% compared to previous models.</p>
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