PLUG-IN POWER: PREVIEW OF THE IARP CITY COLLECTION AT VENDITALIA

Iarp will be taking part in the 10th edition of Venditalia, the biennial international fair dedicated to the automatic distribution sector, scheduled to take place between 4 and 7 of May at Fieramilanocity (Pavilion 3 Stand E53 F50). There will be many novelties at this event that is expected to surpass all of its previous records, with more than 230 exhibitors expected in an area of more than 13 thousand m². The four day event will be animated by an intense schedule of conferences and appointments organised on the main "hot topics" for this market, as well as international discussions, meetings and debates that will be organised within the Auditorium.

The fair will therefore be the ideal moment for Iarp to present its new line of Iarp City Collection vending machines. This brand new range dedicated to snacks, drinks and ice-creams is the result of Plug-in power, an approach that summarises the philosophy and strengths of the brand: a high level of reliability, excellence and innovative capacity. To “switch on” the interest of potential Customers to the products that will be on display and the respective brands, Iarp has focused on an exclusive style able to satisfy the requirements of versatility and flexibility and be used within any display setting, with an attention to quality and the environment, as confirmed by its ISO:9001 and ISO:14001 certifications.

The distinctive characteristics of the new vending machines Milano, London, Barcelona and New York are extreme personalisation, an appealing urban design and superior ergonomics. Every detail of the Iarp City Collection has been designed to improve the interaction with consumers, while increasing sales for operators.