An exclusive refreshment area for Retail: the corner Shop-in-Shop by Epta and Electrolux Professional in ADI Design Index 2018

search 15 Oct 2018


Epta has been included in ADI Design Index 2018, the prestigious ADI (Association for Industrial Design) publication that gathers the best Italian design products. The designs chosen by the Permanent Design Observatory was presented during an event in Milan on 15th October during Fall Design Week and, subsequently, in Rome.

The first meeting was at the Leonardo Da Vinci Science and Technology Museum of Milan and it was the opportunity to deliver the volumes published by ADI, an edition of 300+ pages that illustrates the outstanding projects selected, accompanied by technical specifications and in-depth information. This is an important event, which has grown considerably in recent years; the last edition welcomed more than 2500 visitors and more than 200 companies.

Epta was included in the ADI publication for its corner Shop in Shop developed in association with Electrolux Professional: a refreshment area, ideal for installation inside large spaces such as airports, stations and shopping centres. True example of retail in-store restaurant, the concept is in line with an important market trend, which sees food consumption outside traditional sales channels take on an increasingly central role. The area sets itself apart for a design that integrates two sections into one re-closable structure, the first dedicated to take away and the second to dine-in. The plug-in cabinets of the Iarp Cool Emotions Range complete the corner: the semi-vertical cabinet, Joy, for beverages and the vertical Glee for ice cream, beverages and, in the special Winery version with tilted decks, also for wines.

The event on 15 October was a great opportunity for Epta which, besides exhibiting a corner in miniature scale inside the dedicated exhibition, will have the opportunity to participate in the Golden Compass Award, the oldest and most authoritative design award in the world, which is intent on highlighting the value and quality of Italian products.