Promote the brand through innovative displays

search 20 Dec 2021

innovative refrigerated display cabinets

Over the past few years, visual merchandising and brand identity have become increasingly complementary depending on the in-store sales growth targets, particularly in the beverage sector.

What are the innovative trends in this sector?

The most rewarding results are given by manufacturers that can offer plug-ins that bring together a mix of valuable elements.

These solutions combine technology, design, and, above all, a coherent and effective strategy to promote both the items and the client’s brand.


Beverage displays: the strong points offered by innovation and customization

Technology enables having plug-ins available in optimised sizes, that can ensure broad visibility to beverages (bottles, cans, etc.) in any display context.

The major players in the market, such as EPTA through the IARP brand, offer displays featuring a multitude of innovative factors.

In the case of the IARP brand, the degree of customization is very high. The brand offers clients consultancy in order to create plug-ins custom-made to size and shape, based on the sales targets to reach.

In addition to the principle of tailor-made products, sustainability also plays an important role in this sector’s landscape. The systems, based on natural refrigerants such as propane gas, can ensure top performance, save big on energy and reduce maintenance to a minimum.


Design strong points

Trends are shifting towards clean, minimalist lines, LED lighting that can generate the best light to highlight products and their strengths, making them stand out—with even more positive effects,  on maintenance and energy use.

Retail, as for bars and other types of stores and premises, choose plug-ins that can optimise smaller floor areas, with a high item load and display capacity.

Plug-ins with frameless” type glazing are also met with broad success, where products are highlighted through wide windows and increasingly thinner frames.

All these elements can naturally adapt to the client’s brand communication.


Display customization to promote impulse purchases

Hence the customization of displays becomes an additional key factor in sales policy. EPTA, through the IARP brand, has again blazed an important path in view of customizing displays, thanks to its own laser printing systems on sheet metal.

Combining the client’s brand communication principles, the plug-ins thus designed can convey the brand’s values and distinguishing features.

In other words, they help forge that emotional engagement with the consumer, required to drive the impulse purchase.