Epta is preparing for three important events with the future of natural refrigerants as the Group will be the Gold sponsor of ATMOsphere Australia in May and ATMOsphere Asia and ATMOsphere Europa in September.

These are acknowledged internationally as being the most influential events in their respective geographical areas and will represent an opportunity for meeting all of the operators of the HVAC&R sector, as well as Representatives of the Governments of numerous countries to discuss the latest technological targets and smart-green success stories. 

William Pagani, Group Marketing Director of Epta will be attending the Australian event, which is scheduled to take place in Sydney on 2 May: “Guaranteeing for Retailers complete solutions, that are 100% natural and able to combine high performances, maximum energy saving and the best promotion of products is the challenge that commercial refrigeration has to overcome in order to establish itself as the “invisible and integrated partner”. Retailers need to continue to be competitive.” He added: “It is a challenge for the market, but an opportunity which Epta has been able to seize. The Group offers a wide range of CO2 solutions that were designed to surpass the current limitations of transcritical systems, sized for any store format and suitable for use in any climate. After its launch at Euroshop 2017, ATMOsphere Australia will be another chance to present the advantages of our exclusive transcritical CO2 FTE (Full transcritical Efficiency) - that is patent pending in Italy and Australia - which combines simplicity, reliability, availability on a large-scale and the highest performance levels, all over the world.”

Read the news dedicated to the FTE for more details

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A “new work of art” has been yielded by the solid partnership between Epta and Conad Sapori&Dintorni: the solutions produced by the Costan, Eurocryor and Misa brands have been chosen to furnish the exclusive location at Florence’s main Santa Maria Novella train station.

The supermarket has created a showcase for its outstanding regional Italian produce, providing a convenient service for tourists and commuters passing through the station every day. Set out across two storeys, the interiors are divided into several departments, all of which share a retro, industrial chic design.

The most interesting area is the Delicatessen and Bakery section, where the transparency of the Eurocryor, Panorama and Panorama with Tower cabinets help ensure that the traditional dishes, such as tomato pasta and Florentine tripe, are rendered even more appealing. To provide a response to an increasingly sizeable trend which sees stores also becoming venues for people to meet and have a bite to eat, this department has introduced the “Area DeguStazione”, a dine-in area for eating products on sale at the delicatessen counter at leisure.

In addition, areas dedicated to impulse buys inside the station were a must: the Costan-branded vertical Opera plug-ins, with their slender and compact design, are perfect for enhancing the range of yogurts and fruit salads in the Cremeria area, waiting to “tempt” travellers with a mouth-watering snack or a cool drink.

In order to meet the needs of workers returning from the office and in search of something appealing for dinner, Epta has installed the Costan Chorus plug-ins in the butcher’s area. These cutting-edge promotional islands feature a modern and pared-down design. They are intelligent and robust, and have been created to provide an impeccable visual display of the products available, thereby boosting sales.

The traditional Lion Cubs also stand out in the Butcher’s department, along with the vertical positive Costan Gazelle cabinets and the negative Cayman cabinets in the self-service packaged goods aisle. They highlight the extensive selection of local produce and Verso Natura Conad products for demanding consumers, to perfection.

The installation is completed by the Misa with Epta Food Defence refrigerated cells featuring a new anti-bacterial system guarantees the highest standards for storing products, and a R134/CO2 unit with an energy-recuperation system, for a more sustainable store which is increasingly self-reliant in energy terms.

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FTE: Full Transcritical Efficiency. Epta revolutionises transcritical technology


With the introduction of the Kigali Agreement in October 2016, the adoption of systems using refrigerants that have a minimum GWP has become a must in all sectors. Epta has responded to this challenge with a “total solution” which is dedicated to Retailers who want to make their stores “naturally” green. The Group offers CO2 solutions that are efficient and extremely flexible. These solutions are designed to overcome the current limitations of transcritical technology, sized for any store format - from hypermarkets to convenience stores - and suited to all climate conditions. The Group’s solutions include FTE (Full transcritical Efficiency), the leading innovation presented by Epta at Euroshop 2017.

Simple, Global, Industrialised and Reliable: these are the special characteristics of the FTE transcritical CO2 system that was presented by Epta as a preview during Euroshop 2017. The system is patent pending in Italy and Australia and combines simplicity and performance, guaranteeing an energy saving of 10% (compared to a standard CO2 booster system) and savings of up to 20% on installation and maintenance costs.

The “secret” of the simplicity of Epta’s FTE system is that, in mechanical terms, compared to the standard configuration, it only adds a multilevel liquid receiver that is the core of the innovation. It is a revolutionary solution, that has been tested in our factories and made available on a large scale. FTE guarantees the utmost reliability, functionality and efficiency for Retailers all over the world, in any climate.

Due to its excellent performances and the protection of components, the new FTE has already received a special endorsement from BITZER, the renowned global producer of compressors.

Watch the video and find out more on FTE system https://www.youtube.com/watch?v=v1HJSMHcCNk

Watch the video interview to Pietro Trevisan, Bitzer Head of Sales and Technical Support for Bitzer Italia srl https://www.youtube.com/watch?v=hFubcuRcLv8


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Epta sponsored the first edition of "Supermarket 2020", the international conference organised by Retail Institute Italy. In the exclusive setting of Milan’s Four Seasons Hotel Retailers, associations and leading figures from the large-scale retail distribution sector met today for a debate on the future function of the "supermarket”.

In an increasingly complex market it has become necessary for Retailers to find the best way to benefit from the new digital equipment which is changing the shopping experience and acquiring an increasingly central role in retail strategies. However, despite having more innovative systems for shopping and communicating with producers and distributors, today consumers appear to be have gone back to rewarding even “traditional” values: guaranteed quality, organic products, locally sourced products, etc. Consumers have also demonstrated that they appreciate social support, like the possibility to interact with staff or enjoy a meal inside a store.

William Pagani, Group Marketing Director for Epta, one of the speakers at the round table stated: “Commercial refrigeration will be asked to play an increasingly important role and offer simple and reliable solutions, that can combine high-performances and maximum energy saving with the promotion of products and innovative visual merchandising, in order to become “the invisible and integrated partner” that can support Retailers in becoming more competitive. A tangible expression of this approach is the new strategy “#EptaExperience is the way” that was presented by Epta at Euroshop 2017, to transform stores from Point of Sale to Point of Experience.” And he continued “Retailers are responding to new trends by focusing on the layout of supermarkets as well as on product assortment. Consumption of food outside the home in Retail stores is growing constantly and, in this regard, the joining of forces between refrigeration and professional catering enables there to be a renewal of the Shop in Shop format, by offering exclusive dine-in areas, and increasingly making retail stores potential meeting points and centres of aggregation for people.” And he concludes: “In a hyper-connected world that is continually evolving, where the shift to the Omnichannel model is becoming more pronounced, it is also important to offer consumers solutions and services that aim to promote the highest level of practicality and convenience in the shopping experience, like our #EPTAbricks, refrigerated lockers from which consumers can collect fresh and frozen products they purchased from a supermarket’s website in a completely flexible manner, in the place and at the time they choose.”

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Great enthusiasm for the first Epta Think Tank Quality Breakthrough summit: a cross-function meeting that entailed participants from several business divisions carrying out a complete analysis of the management of certain fundamental processes within the Group, together drawing up an action plan that will allow the company to guarantee ever-greater quality and efficiency in the services it offers its Customers.

The initiative responds perfectly to the “#EptaExperience is the wayphilosophy. Epta once again confirms the company’s ability to unite cutting-edge technology, expertise and reliability with innovative and excellent service. This positions Epta as a trustworthy partner for Retailers looking for a single point of contact for creating complete, turnkey projects on a worldwide scale that can transform any store from a Point of Sale into a Point of Experience, contributing to Retailer success.

This three-day cycle of meetings saw the Quality, Installation, Service, Commerce, Purchasing, Marketing, Research & Development and Industrial teams come together to tackle two challenges: planning a concrete strategy for reducing non-conformities to zero in the products entering the market, and creating best practices for responding rapidly in the event of any problems encountered by the Customer.

For each macro goal, intermediate targets have been identified and assigned to the seven working groups. The unique combination of the across-the-board expertise and skills of the members of the teams has led to the development of strategies and operating methods, and defined a shared road-map over the course of the sessions.

The next meeting is envisaged at the end of 2017 or early in 2018: it will be an opportunity to evaluate the progress made by all the teams.


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On 30 and 31 March the rendezvous with sustainable design will be in Turin, at the 2nd International Conference on Environmental Design. It is a meeting that is open to researchers from over the world, which the Epta Group will be attending to provide its contribution to the subject of improving quality of life.

The conference is an opportunity to present research and design activities in the context of Environmental Design and multisensory experience. The primary objective is incentivising an across-the-board collaboration between different disciplines, from design to anthropology, from administrative sciences to the engineering of materials, from medicine to architecture, in order to promote the creation of “smart”, flexible, adaptive and eco-compatible environments. Giorgio De Ponti Product strategy manager of the Epta Group is a member of the scientific committee and will be giving a speech on “Global Innovation & Food Design to increase sustainability”. He will be presenting interesting data from a study regarding the relationship between technology and consumer trends for reducing waste and winning the Zero Food Waste challenge.


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The innovative concept “#EptaExperience is the way”, expresses Epta’s presence at the Euroshop 2017 trade fair, which has just drawn to a close, and is evidenced by the numerous collaborations with partners of international renown, who are key players in their respective business sectors.

Epta and Lactalis the leading global group in the dairy sector – launched the Allée des Fromages, a new and unique visual merchandising solution that was co-designed by ONE BUY ONE. The objective is to transform the act of purchasing into a pleasant experience, while improving the development opportunities for the entire cheese section.

The combination of expertise from Epta and Electrolux the leading manufacturer of professional electrical appliances – led to the production of a new format for renewing in-store restaurants. The Shop In Shop corner was designed in response to new trends that see retail stores increasing their eat-in areas, especially where premises offer entertainment and recreational activities, like the show-cooking events held by the Chefs of the Electrolux Chef Academy during the five days of Euroshop 2017.

Retailtainment is also a central theme for the Pop Up Retail area designed in collaboration with Schweitzer Project S.p.A. a group that specialises in the design and creation of cutting-edge concept stores. This eclectic space transforms traditional display areas, raising the aesthetic experience to the highest possible level, whilst being respectful of environmental sustainability. It responds to the need for Retailers to have a strong identity and make every store unique and a point of reference for consumers.

Perfect refrigeration, spectacular presentation and Safe-T-Fresh® packaging for preserving food freshness: this is the winning recipe by Epta and Sirap one of the most experienced producers of containers for fresh foods in Europe - for enhancing flavour and ensuring the highest level of food safety for the many dishes being served in the Shop In Shop area and in the fruit-based preparations offered in the Pop Up Retail area.

Another interesting partnership is the one with Cefla, a major innovative group that makes diversity its true strength: the synergy with this food display specialist helps to make the merchandising of products within the refrigerated areas of the Pop Up Retail corner truly unique.

The collaboration between Epta and Williams Advanced Engineering part of the Formula One team – led to the creation of the new aerodynamic Aerofoils profiles that were designed to improve the aerolics in refrigerated cabinets to a single blade of air, to guarantee a reduction of up to 30% in energy consumption.

The new FTE system (Full transcritical Efficiency) that uses transcritical CO2 has received a special endorsement from BITZER, the renowned global producer of compressors, because of its excellent performance and the protection of components. The certificate which it received declares that Epta has developed an innovative and efficient system using BITZER compressors from the line ECOLINE+.

To allow its guests to truly discover how unique #EptaExperience is, Epta created two apps in collaboration with BT one of the main global ICT service providers. The APP #EptaExperience (for iOS and Android), also worked on by Eit Digital is an interactive guide to accompany users on an immersive tour to discover the innovations presented at Euroshop. The exclusive Mobile App that communicates with Valzer Next/Multifreeze Plus Smart Screen by Costan and Bonnet Névé, is an application that interacts with the cabinets and helps to improve the brand loyalty-generating process amongst Customers.

Visit Epta's Youtube Channel and watch all Euroshop videos!

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On 26 and 27 March, with its brands Eurocryor, Costan and Misa, Epta will be meeting the meat specialists at iMeat, (Pad. A Stand B16) the only Italian trade fair dedicated to butcher’s and delicatessen stores, to be held at ModenaFiere.

The Group will be taking part in the fifth edition of the trade fair with a complete range of solutions that were designed to furnish any store with a touch of style and guarantee an impeccable presentation of products.

Eurocryor will be exhibiting its traditional Bistrot refrigerated cabinets that stand out for their modern design, which seduces consumers while highlighting products, thanks to the exclusive Dynamic System technology in the cabinet. The system enables meat to be conserved for several days inside the refrigerated unit, without the need to return it to cold rooms during the night, thus maintaining its organoleptic and aesthetic qualities.

The innovative scope of Bistrot with Dynamic System is demonstrated by this solution being chosen as the perfect vehicle for presenting the spectacular creations of Orlando Di Mario, a meat specialist who shall be one of Epta’s guests along with Mara Labella, Chair of Federcarni Latina.

The Eurocryor cabinets will also be the stars of the Federcarni stand - where a Bistrot with Dynamic System will be exhibited – and in the exhibition space of Inalca, a company from the Cremonini Group, the European leader in the production of beef.

Finally, the brand Costan will be exhibiting the new Tango Next vertical plug-in with doors, a compact piece of furniture that combines increased capacity and a fetching display, for the maximum visibility of meat and fresh packaged products that are becoming increasingly important in extending a butcher’s offer. The Family Feeling of the product is expressed through the full glass doors, handles and coordinated base: these technical and aesthetic features enable this unit to be used alongside its equivalent for frozen foods, Valzer Next, in the organisation of a store’s layout.

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Epta thanks all those who came visit its stand at Euroshop 2017, the largest Retail sector fair in the world which took place in Düsseldorf, where it presented all the latest products from its brands Costan, Bonnet Névé, George Barker, Eurocryor, Misa, Iarp and Knudsen Køling, as well as the exclusive Epta Service for post-sales assistance services.

The event was also an opportunity to confirm once again the Group’s capacity to combine the expertise, innovation and personalisation of the solutions presented by its brands, offering Customers an original and captivating store experience. The strategy is encapsulated in the claim “#EptaExperience is the way”.

William Pagani, Group Marketing Director for Epta, commented: “Epta positions itself on the market as a trustworthy partner able to offer Retailers complete solutions that set themselves apart through their reliability, high quality and cutting-edge technology, which thus establishes the centrality of Customers and the Group’s attention to satisfying their every requirement. We have always worked with the key players of the Retail Sector to revamp food areas, transforming them into spaces for interaction and discovery, where Consumers can experience unforgettable, enjoyable and gratifying moments, including from an aesthetic perspective” and he concluded “Our objective? To transform stores from Points of Sale to Points of Experience and transport Customers to a new emotional and engaging shopping dimension.”

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Epta has launched the new #EptaExperience APP, that was developed for Euroshop 2017 in collaboration with BT and Eit Digital. The application is available on Google Play and App Store and represents the digital strategy for “#EptaExperience is the way”, but is a limited taster version of the app. It is a concept through which Epta has confirmed once again its capacity to combine expertise, innovation and personalisation of its brands’ solutions, to offer Consumers a unique and engaging experience and transform retail spaces from Points of Sale to Points of Experience, contributing to Retailers’ commercial success.

The APP is already available to enable users to view teaser content and get “a taste” of the experience they will be able to enjoy in Epta’s exhibition space from 5 to 9 March (Stand A60 – B60, Pad. 16). Thanks to the beacon technology, when visitors arrive at the stand the full version app and will become a digital guide to accompany them on an immersive tour to discover new refrigerated solutions and systems with state-of-the-art technology. The interactive presentation will have insights into special partnerships, in-depth information on new products and services and exclusive videos and fun moments, allowing visitors to truly discover the unique #EptaExperience.

Download the #EptaExperience! APP now:





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