A new approach to natural refrigeration: Epta presents FTE to Retail & Food Energy


Epta is a Gold Sponsor at Retail & Food Energy 2017, scheduled to take place on 18 May at the Ata Hotel Expo Fair in Milan. The convention, now in its 5th year, will provide an important opportunity for participants to get up to speed, as well as giving experts and technical managers the chance to exchange research and case studies they will then be sharing with participants. The general aim is to guarantee a sustainable future for the major retail distribution network. 

The programme involves plenary sessions and panel sessions on a given theme, one of which includes Climatization & Refrigeration in Retail and the Food Industry. Epta will be taking part in this round table with a speech by Francesco Mastrapasqua, Refrigeration Systems Marketing Manager, and Alvise Case, Energy Manager at Costan. Together they will illustrate the strengths and main advantages of the transcritical CO2 FTE system, a sneak preview of which will be given at Euroshop 2017.

The innovative FTE (Full Transcritical Efficiency) system (patent pending in Italy and Australia) drives a new approach to natural refrigeration. It combines simplicity with reduced costs and better performance standards in any climate condition when compared with traditional booster units. 

Francesco Mastrapasqua, Refrigeration Systems Marketing Manager at Epta, states: “Industry’s role is to make technological innovations available on a large scale”. He adds: “Our development runs along the lines of Simplifying, Globalising and Industrialising. Over the course of the years we have notched up a vast amount of knowledge and direct experience of all the existing solutions. FTE overcomes all the limitations of traditional transcritical CO2 systems. It is not a technical solution, but instead a new business model to make natural CO2 refrigeration the new technological standard which is accessible and sustainable for everyone”.

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Epta and Med Food together at TUTTOFOOD: an internationally renowned setting, the trade fair scheduled from 8 to 11 May will be a perfect place for presenting this collaboration between two experts of the sector, Epta, a multinational group specialized in commercial refrigeration and Med Food, a company with twenty years of experience in the rental of plug-in units throughout Italy. (Pav. 1, stand T01 S04)

The initiative fits in perfectly with the “#EptaExperience is the way” philosophy, with which Epta once again confirms the company’s ability to combine cutting-edge technology, expertise and reliability to produce excellence, so as to stand out in the market as a trustworthy partner and contribute to the Customers’ success in the Food&Bev, Ho.Re.Ca. and Retail segments. The collaboration with Med Food is an important opportunity for the Group to be able to guarantee service that is more complete than ever. The traditional design and supply of modern and appealing high-performance systems from the IARP and Costan brands is now complemented by consultancy with high added value for the rental of built-in cabinets. First-class service that accompanies the Customer in the choice of the most suitable solution in terms of logistics, delivery and installation, and includes the possibility of availing of specialized technical assistance and collection of the cabinets at the end of the rental. 

The Epta brand solutions conceived as a service: the plug-in units Joy 30 and Glee 45 from the IARP Emotions Range, Valzer Next, Chorus and Festival Costan proposed at TUTTOFOOD are ideal for eye-catching installations at events to launch new products, or for promoting goods in temporary shops. The semi-vertical Joy 30 units and the vertical Glee 45 units – also available in the Winery version – stand out for their elegant, high-tech lines and the special blue LED lighting on the outer profiles, helping to attract the attention of the consumer towards the articles and thus stimulating impulse buying. Furthermore, thanks to the introduction of digital printing directly onto sheet metal, the cabinets can be completely customized, to meet the requirements of every venue, boosting the image and the earning potential of Customers in the Food & Beverage and Ho.Re.Ca. sectors.

Valzer Next Costan is a blend of uncompromising style and state-of-the-art technology, which combines the tremendous aesthetic value of stand-alone cabinets with the flexibility of a plug-in, offering more rational management of the display space thanks to increased capacity of up to + 8 %.

At TUTTOFOOD Costan will also be presenting its promotional islands in the panoramic version Chorus and the semi-panoramic Festival, which have been created to respond to the retailers’ need to increase impulse purchases. Chorus is available in an Open version for displaying fresh food, and a Closed version, which can be converted for positive or negative temperatures: it features modern and minimalist design and a special lighting system with directional LEDs that transform the products on offer, showcasing the goods at their very best; and then there is Festival, offering all-new energy in a package that combines design and innovative technologies, which allow energy consumption to be reduced by as much as 70% (NT) and approximately 50% (LT/NT), compared to the current open range.

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Refrigeration 2030 Conference: with Epta to write the future of refrigeration


This appointment with the future of refrigeration is on 17 May, at Refrigeration 2030 in Paris. A one of a kind event organised by the European association Eurovent, in collaboration with Uniclima, Syndicat des Industries Thermiques, Aérauliques et Frigorifiques.

It is an interactive forum where it will be possible to take stock of trends and recent developments in Commercial Refrigeration and cold chain processes. It will be a seminar dedicated to all players from the sector starting with the targets established by the European Union for 2030: a 40% reduction in greenhouse gas emissions compared to 1990 levels, ensuring that there is a 27% increase in energy coming from renewable sources and a 27% improvement in energy efficiency *. The aim is to present concrete technologies and solutions to meet the challenging targets set by the EU laws while also suggesting amendments to regulations.
In this regard, Epta will be participating in the section “2030 solutions for supermarkets” with a speech by Francesco Mastrapasqua, Refrigeration Systems Marketing Manager entitled “F-Gas: how to move down the equatorial line and increase the refrigeration system efficiency? Challenges, market-ready solutions and new technological developments”. This speech will be an opportunity to illustrate the new CO2 FTE transcritical system launched at Euroshop. Patent pending in Italy and Australia, which guarantees the highest reliability, functionality and efficiency for Retailers from all over the globe, offering energy saving of 10% (compared to a traditional CO2 system) and installation and maintenance costs up to 20% lower.


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With its brand Iarp, Epta will be participating at Eu’Vend&Coffeena, the biennial trade fair dedicated to vending machines, that is scheduled to take place this year from 27-29 April in Cologne (Stand C026). The vending machines market has been growing constantly, and in Europe alone it has 295 million customers, 3.8 million machines and an annual turnover of 14.6 billion euro. 

Iarp operates in this sector and is fully focused on guaranteeing for its customers a service offering the highest level of interaction and convenience in the purchase experience, by developing innovative concepts to astonish users. In this regard, the brand will be attending the three-day event in Germany with its latest line, Iarp City Collection that is dedicated to ice-creams, snacks and drinks. The Iarp City Collection is the result of the philosophy “#EptaExperience is the way”, and provides new confirmation of the Company’s ability to combine cutting-edge technology with expertise in tailor-made design and reliability, while offering vending machines users an original and engaging experience.

Specifically, the solutions will astonish users with their metropolitan and captivating design: New York, London, Milan and Milano Slave (compact version) stand out for the images of the respective cities on the sides of the machines: this is a concrete example of the infinite possibilities in terms of layout personalisation that can be achieved thanks to the new digital printing directly onto metal sheets. This is also a user-friendly range that plays a key role in incentivising impulse buying. Indeed, the line was devised specifically to improve usability during all purchase phases: from item selection through to its collection. 

Finally, Iarp also uses Fox and Stik logistics components. Fox - which is based on a eutectic plates system that guarantees the highest level of preservation of food and drinks - is an ideal container for transporting supplies of perishable products that are to be loaded into the vending machines. Stik was created as a model to be employed alongside vending machines in order to store items at a temperature of - 30 °. Its main strength is its impressive energy autonomy, as even without electricity the inside temperature remains constant for 48h.

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Epta at Thaifex 2017, The #EptaExperience conquers Asia


Encounter the #EptaExperience on Epta's Asia Pacific stand at Thaifex - World of Food Asia, scheduled to take place between 31 May and 4 June in Bangkok.

This is the largest event for the ASEAN economic community of the Food&Beverage, technology and Retail sectors that will involve the participation of more than 45,000 visitors and 2,000 Companies from all over the world. Epta will be attending Thaifex, an important showcase for the operators of the food sector, with its brands Bonnet Névé, Eurocryor, Misa and Iarp that offer solutions dedicated to a constantly evolving market with high growth rates of approximately 11%.* (Hall CH1, stand RR-15).

In order to respond to the requirements of the F&B industry and the Retail sector in this region, that is increasingly focused on food safety and a better presentation of foodstuffs, Epta will be presenting some of its flagship solutions, that are the result of the exclusive #EptaExperience. This is the strategy with which the Group has restated its capacity to combine state-of-the-art technology, innovation and expertise in the tailor-made design of its brands systems in order to offer Customers in stores an original and engaging experience. 

The new product range includes the Joy semi-vertical plug-ins and the Delight scooping from the Iarp Emotions Range as well as the New York vending machine for ice-creams from the Iarp City Collection. These two ranges are characterised by a design with elegant and high-tech forms, that contribute to attracting the attention of consumers towards the products on display and incentivising impulse buying. An additional distinctive trait of the two lines is the huge possibility they offer in terms of the personalisation of layout, thanks to the new digital printing straight onto metal sheets.

To promote maximum energy efficiency combined with the use of natural refrigerants, Epta offers the EptaBlue CO2 solution that enables normal and low temperature cabinets and cold rooms to be equipped with an on-board refrigeration unit, to transform them from remote cabinets to plug-ins, by exploiting a water circuit. This solution is 100% natural and completely integrated with the store’s HVAC system that was designed by Epta to respond to the requirements of small and medium stores to limit energy consumption, reduce the installation complexity of refrigeration systems, while guaranteeing an excellent return on their investments.
* http://www.worldoffoodasia.com/press-releases

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Epta is preparing for three important events with the future of natural refrigerants as the Group will be the Gold sponsor of ATMOsphere Australia in May and ATMOsphere Asia and ATMOsphere Europa in September.

These are acknowledged internationally as being the most influential events in their respective geographical areas and will represent an opportunity for meeting all of the operators of the HVAC&R sector, as well as Representatives of the Governments of numerous countries to discuss the latest technological targets and smart-green success stories. 

William Pagani, Group Marketing Director of Epta will be attending the Australian event, which is scheduled to take place in Sydney on 2 May: “Guaranteeing for Retailers complete solutions, that are 100% natural and able to combine high performances, maximum energy saving and the best promotion of products is the challenge that commercial refrigeration has to overcome in order to establish itself as the “invisible and integrated partner”. Retailers need to continue to be competitive.” He added: “It is a challenge for the market, but an opportunity which Epta has been able to seize. The Group offers a wide range of CO2 solutions that were designed to surpass the current limitations of transcritical systems, sized for any store format and suitable for use in any climate. After its launch at Euroshop 2017, ATMOsphere Australia will be another chance to present the advantages of our exclusive transcritical CO2 FTE (Full transcritical Efficiency) - that is patent pending in Italy and Australia - which combines simplicity, reliability, availability on a large-scale and the highest performance levels, all over the world.”

Read the news dedicated to the FTE for more details

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A “new work of art” has been yielded by the solid partnership between Epta and Conad Sapori&Dintorni: the solutions produced by the Costan, Eurocryor and Misa brands have been chosen to furnish the exclusive location at Florence’s main Santa Maria Novella train station.

The supermarket has created a showcase for its outstanding regional Italian produce, providing a convenient service for tourists and commuters passing through the station every day. Set out across two storeys, the interiors are divided into several departments, all of which share a retro, industrial chic design.

The most interesting area is the Delicatessen and Bakery section, where the transparency of the Eurocryor, Panorama and Panorama with Tower cabinets help ensure that the traditional dishes, such as tomato pasta and Florentine tripe, are rendered even more appealing. To provide a response to an increasingly sizeable trend which sees stores also becoming venues for people to meet and have a bite to eat, this department has introduced the “Area DeguStazione”, a dine-in area for eating products on sale at the delicatessen counter at leisure.

In addition, areas dedicated to impulse buys inside the station were a must: the Costan-branded vertical Opera plug-ins, with their slender and compact design, are perfect for enhancing the range of yogurts and fruit salads in the Cremeria area, waiting to “tempt” travellers with a mouth-watering snack or a cool drink.

In order to meet the needs of workers returning from the office and in search of something appealing for dinner, Epta has installed the Costan Chorus plug-ins in the butcher’s area. These cutting-edge promotional islands feature a modern and pared-down design. They are intelligent and robust, and have been created to provide an impeccable visual display of the products available, thereby boosting sales.

The traditional Lion Cubs also stand out in the Butcher’s department, along with the vertical positive Costan Gazelle cabinets and the negative Cayman cabinets in the self-service packaged goods aisle. They highlight the extensive selection of local produce and Verso Natura Conad products for demanding consumers, to perfection.

The installation is completed by the Misa with Epta Food Defence refrigerated cells featuring a new anti-bacterial system guarantees the highest standards for storing products, and a R134/CO2 unit with an energy-recuperation system, for a more sustainable store which is increasingly self-reliant in energy terms.

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FTE: Full Transcritical Efficiency. Epta revolutionises transcritical technology


With the introduction of the Kigali Agreement in October 2016, the adoption of systems using refrigerants that have a minimum GWP has become a must in all sectors. Epta has responded to this challenge with a “total solution” which is dedicated to Retailers who want to make their stores “naturally” green. The Group offers CO2 solutions that are efficient and extremely flexible. These solutions are designed to overcome the current limitations of transcritical technology, sized for any store format - from hypermarkets to convenience stores - and suited to all climate conditions. The Group’s solutions include FTE (Full transcritical Efficiency), the leading innovation presented by Epta at Euroshop 2017.

Simple, Global, Industrialised and Reliable: these are the special characteristics of the FTE transcritical CO2 system that was presented by Epta as a preview during Euroshop 2017. The system is patent pending in Italy and Australia and combines simplicity and performance, guaranteeing an energy saving of 10% (compared to a standard CO2 booster system) and savings of up to 20% on installation and maintenance costs.

The “secret” of the simplicity of Epta’s FTE system is that, in mechanical terms, compared to the standard configuration, it only adds a multilevel liquid receiver that is the core of the innovation. It is a revolutionary solution, that has been tested in our factories and made available on a large scale. FTE guarantees the utmost reliability, functionality and efficiency for Retailers all over the world, in any climate.

Due to its excellent performances and the protection of components, the new FTE has already received a special endorsement from BITZER, the renowned global producer of compressors.

Watch the video and find out more on FTE system https://www.youtube.com/watch?v=v1HJSMHcCNk

Watch the video interview to Pietro Trevisan, Bitzer Head of Sales and Technical Support for Bitzer Italia srl https://www.youtube.com/watch?v=hFubcuRcLv8


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Epta sponsored the first edition of "Supermarket 2020", the international conference organised by Retail Institute Italy. In the exclusive setting of Milan’s Four Seasons Hotel Retailers, associations and leading figures from the large-scale retail distribution sector met today for a debate on the future function of the "supermarket”.

In an increasingly complex market it has become necessary for Retailers to find the best way to benefit from the new digital equipment which is changing the shopping experience and acquiring an increasingly central role in retail strategies. However, despite having more innovative systems for shopping and communicating with producers and distributors, today consumers appear to be have gone back to rewarding even “traditional” values: guaranteed quality, organic products, locally sourced products, etc. Consumers have also demonstrated that they appreciate social support, like the possibility to interact with staff or enjoy a meal inside a store.

William Pagani, Group Marketing Director for Epta, one of the speakers at the round table stated: “Commercial refrigeration will be asked to play an increasingly important role and offer simple and reliable solutions, that can combine high-performances and maximum energy saving with the promotion of products and innovative visual merchandising, in order to become “the invisible and integrated partner” that can support Retailers in becoming more competitive. A tangible expression of this approach is the new strategy “#EptaExperience is the way” that was presented by Epta at Euroshop 2017, to transform stores from Point of Sale to Point of Experience.” And he continued “Retailers are responding to new trends by focusing on the layout of supermarkets as well as on product assortment. Consumption of food outside the home in Retail stores is growing constantly and, in this regard, the joining of forces between refrigeration and professional catering enables there to be a renewal of the Shop in Shop format, by offering exclusive dine-in areas, and increasingly making retail stores potential meeting points and centres of aggregation for people.” And he concludes: “In a hyper-connected world that is continually evolving, where the shift to the Omnichannel model is becoming more pronounced, it is also important to offer consumers solutions and services that aim to promote the highest level of practicality and convenience in the shopping experience, like our #EPTAbricks, refrigerated lockers from which consumers can collect fresh and frozen products they purchased from a supermarket’s website in a completely flexible manner, in the place and at the time they choose.”

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Great enthusiasm for the first Epta Think Tank Quality Breakthrough summit: a cross-function meeting that entailed participants from several business divisions carrying out a complete analysis of the management of certain fundamental processes within the Group, together drawing up an action plan that will allow the company to guarantee ever-greater quality and efficiency in the services it offers its Customers.

The initiative responds perfectly to the “#EptaExperience is the wayphilosophy. Epta once again confirms the company’s ability to unite cutting-edge technology, expertise and reliability with innovative and excellent service. This positions Epta as a trustworthy partner for Retailers looking for a single point of contact for creating complete, turnkey projects on a worldwide scale that can transform any store from a Point of Sale into a Point of Experience, contributing to Retailer success.

This three-day cycle of meetings saw the Quality, Installation, Service, Commerce, Purchasing, Marketing, Research & Development and Industrial teams come together to tackle two challenges: planning a concrete strategy for reducing non-conformities to zero in the products entering the market, and creating best practices for responding rapidly in the event of any problems encountered by the Customer.

For each macro goal, intermediate targets have been identified and assigned to the seven working groups. The unique combination of the across-the-board expertise and skills of the members of the teams has led to the development of strategies and operating methods, and defined a shared road-map over the course of the sessions.

The next meeting is envisaged at the end of 2017 or early in 2018: it will be an opportunity to evaluate the progress made by all the teams.


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